5 Ways Business Communication changed since COVID-19 Pandemic

February 21, 2022 | Blog

business communication

In 2020, the entire world was changed forever by the Covid-19 pandemic. The freedom to travel across the globe, anytime and anywhere was totally curbed. As much as the total world population was disconnected from each other, not only confined within their geographical boundaries but also within the four walls of their home, the business community did find technological solutions to keep the business running.

On the contrary, people made the best use of computers & mobiles to connect virtually than ever before. This new form of communication has become the new normal.

Business communication has evolved significantly since the pandemic, bringing forth new guidelines, technologies & expectations. So, let’s take a deeper look and explore the five ways in which business communication has changed since 2020 and what this means for the future of business.

1. Working from Home

While this concept was commonly adapted by freelancers and by a very minuscule number of organizations for specific roles, this working concept was the only workaround to keep the business functioning when lockdowns were imposed. Little that we knew that companies would see this as an effective and efficient way of working, that would instill confidence amongst most business organizations that the ‘working from home’ concept can deliver similar results as much as having the workforce based at the office.

Companies started evaluating the performance of the employees by tasks & objectives, regardless of the number of hours spent. This has proven to be more effective as the employees get more flexibility in managing their work while employers can get the work done eventually within the set deadlines.

The most important benefit that companies have gained is to save on fixed costs of infrastructure such as office premises, furniture & equipment, and other amenities. They also save on other expenses such as refreshments / beverages, security, maintenance & amenity services, etc.

But the drawback of this working model is that employees miss the face-to-face interaction and social bonding that they create within teams. Also, some employees may not have the right home setup to work from home in a calm & organized environment. Employees are always prone to distractions and remaining focused is important.

Though ‘work from home’ has its’ own pros & cons, when comparing it against the standard working from office concept, it still has some serious benefits and if managed effectively, it can deliver both cost-saving for the companies as well as improved business results.

The key to success for ‘work from home’ working mode is seamless communication. It may be employing standard e-mailing systems such as Microsoft Outlook or mobile communication apps such as Whatsapp, WeChat, Viber, etc.

Many companies have adopted a hybrid system wherein they have asked their employees to report to work to the office just once or twice a week for important meetings.

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2. Innovative Communication & Collaboration Systems

business communication

The technological solutions have facilitated organizations to transcend most of the challenges posed by the pandemic.

It is essential to implement the latest communication and collaboration systems for employees through the right systems & network. Some solutions have been preferred by most people for video communication such as Skype, Zoom & Microsoft Teams. In addition to this, collaboration & project management tools like Microsoft Planner, Trello, Monday, ClickUp and other similar tools have been extremely useful. It allows managers & team leaders to plan and organize projects & tasks; by defining priorities, setting deadlines, reviewing project progress & evaluating performance per member. There are also cloud-based storage systems like Dropbox & Microsoft One Drive that allow employees to easily access files from anywhere.

3. Document Exchanges

Documents, in general, can be viewed as soft-copy & hard-copy. The soft copy documents can be in PDF, DOC, XLS, JPEG, etc. file formats, readable on a digital device like a computer, tablet or mobile, and can be shared via emails & other file sharing methods. In today’s age, hard copy documents / physical documents are only required for evidence purposes and regulatory / government purposes. Exchange of physical hard copy documents can be through express courier services and mails.

For the last few years, people have been comfortable with virtual copies of documents rather than having physical copies which pile up and require more space for storage and most importantly, it is not environment friendly.


4. Remote Offices

The use of technology and simplified communication has made it easier for businesses to expand into newer territories with minimal fixed & physical setups. Organizations are hiring remote employees in different countries propelling their business expansion plans. Also, companies are setting up regional central offices and just remote offices in countries of the region.

For example, a brand based in the USA can now cater to the entire Middle East market by opening a fulfilment center only in Dubai, UAE. This offers cost-saving benefits and easier access to the market.

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5. Virtual Events

Events like conferences, trainings, summits, and even exhibitions are now being able to be conducted over the digital platform. Companies are innovating and enhancing technology to provide a more immersive experience for the audiences.

Some solutions offer a range of different features such as video presentations (one way & two way), interactions via chat, emoticons, animations, virtual tours, tracking responses, meeting scheduling and many more features that allow participants to express their feelings and thoughts in a better way.


The Future of Business Communication

Ultimately, the changes propelled by the Covid-19 pandemic on business are here to stay and we all must adapt to this new normal. Even the most traditional enterprises are now realizing the importance of virtual business communication.

Ideally, each company will use this unprecedented time to recognize the importance of business communication; there has never been a better time to delve deeper into the subject.

We can expect more & more developments in communication technologies which will make life simpler through easier communication. There is research being done on creating holographic representations of people in a meeting, just like seen any many of the Sci-Fi movies.


How you can improve your business communication skills?

As you can see, mastering effective business communication is key for success in this generation. Consider taking a an online course in business communication through Expert Management Training to ensure you are prepared to communicate effectively.

Expert Management Training offers one of the best business communication courses online. The Specialized Certification in Business Communication (SCBC) online course is a 15-hour virtual course that will help you in mastering the art of communication.

The interactive course modules cover communication for writing, meetings, leadership, cross-cultural interactions, presentational, and much more. After completing the business communication online course, participants will be able to communicate in their work environment confidently and effectively.

With this self-paced course available at an affordable price of USD 49.00, it has never been easier to earn a specialized certification to boost your career. To learn more about this program, click here.